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**FILE** President Obama (left) and Republican presidential candidate Mitt Romney walk past each other onstage Oct. 22, 2012, at the end of the final presidential debate at Lynn University in Boca Raton, Fla. (Associated Press)

Inside Politics

Tools for tracking political ads

If you live in a swing state, thinking about political ads more than you already have may be the last thing you want to do. But broadcast advertising is the most expensive part of any political campaign, and how candidates use it gives clues about what locations and what demographics they deem important.