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Fans crowd the area where the Vince Lombardi Trophy is displayed on "Super Bowl Boulevard" in New York's Times Square, Friday, Jan. 31, 2014. The Seattle Seahawks are scheduled to play the Denver Broncos in NFL football's Super Bowl XLVIII game on Sunday, Feb. 2, in East Rutherford, N.J. (AP Photo/Ben Margot)

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Fans slide down the toboggan run on "Super Bowl Boulevard" in New York's Times Square, Friday, Jan. 31, 2014. The Seattle Seahawks are scheduled to play the Denver Broncos in NFL football's Super Bowl XLVIII game on Sunday, Feb. 2, in East Rutherford, N.J. (AP Photo/Ben Margot)

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Members of the Denver Broncos cheerleading squad pose for photos following a promotional appearance on Super Bowl Boulevard, Friday, Jan. 31, 2014, in New York's Times Square. The Seattle Seahawks are scheduled to play the Broncos in the NFL Super Bowl XLVIII football game on Sunday, Feb. 2, at MetLife Stadium in East Rutherford, N.J. (AP Photo/Mark Lennihan)

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Members of the Denver Broncos cheerleading squad pose for photos following a promotional appearance on Super Bowl Boulevard, Friday, Jan. 31, 2014, in New York's Times Square. The Seattle Seahawks are scheduled to play the Broncos in the NFL Super Bowl XLVIII football game on Sunday, Feb. 2, at MetLife Stadium in East Rutherford, N.J. (AP Photo/Mark Lennihan)

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"Cleatus the Robot," top left, is in place on a Fox Sports studio along Super Bowl Boulevard in New York's Times Square, Tuesday, Jan. 28, 2014. The Seattle Seahawks play the Denver Broncos in Super Bowl XLVIII on Sunday, Feb. 2 in East Rutherford, N.J. (AP Photo/Mark Lennihan)

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An information tent, lower right, is in place for Super Bowl Boulevard in New York's Times Square, Tuesday, Jan. 28, 2014. Thirteen blocks of midtown Manhattan have been converted into a temporary festival space leading up to the National Football League's championship game between the Seattle Seahawks and the Denver Broncos on Sunday, Feb. 2, in East Rutherford, N.J. (AP Photo/Mark Lennihan)

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Street signs for Super Bowl Boulevard point to attractions, Tuesday, Jan. 28, 2014 in New York's Times Square. Thirteen blocks of midtown Manhattan have been converted into a temporary festival space leading up to the National Football League's championship game between the Seattle Seahawks and the Denver Broncos on Sunday, Feb. 2, in East Rutherford, N.J. (AP Photo/Mark Lennihan)