Vibram
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In this Wednesday, Jan. 11, 2017, photo, Jonathan Verda holds a shoe with a hard sole made by Vibram that is designed to prevent slipping on ice, at the Outdoor Retailer show in Salt Lake City. At Vibram's busy booth, people took turns trying the soles out on a huge ice block to see for themselves how it works. (AP Photo/Rick Bowmer)
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This Wednesday, Jan. 11, 2017, photo shows a Merrell hiking boot that incorporates a Vibram sole that is designed to prevent slipping on ice, at the Outdoor Retailer show in Salt Lake City. Merrell is among the brands that feature a new hard sole by Vibram called "Artic Grip" that is designed to help people gain traction on ice. (AP Photo/Rick Bowmer)
