Motion Picture Association Of America
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Vice President Joe Biden addresses the Motion Picture Association of America's creativity conference at the Newseum in Washington, Friday, May 2, 2014. (AP Photo/J. Scott Applewhite)

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Katy Butler, 17, a high school student, from Ann Arbor, Mich., poses by the petitions she delivered to the Motion Picture Association of America, Wednesday March 7, 2012, in Los Angeles. Butler is urging the MPAA to change the "R" rating to a "PG" for the "Bully" film. With her petition, Butler said that she was speaking out for all students who suffer every day from bullying. (AP Photo/Damian Dovarganes)

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"I think there's an opportunity to really educate people about the economics of this business," says Chris Dodd, the new head of the Motion Picture Association of America. (Associated Press)

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Former U.S. Sen. Chris Dodd, right, the new Chairman and CEO of The Motion Picture Association of America, speaks to reporters as John Fithian, president and CEO of the National Association of Theater Owners, looks on during a news conference at CinemaCon 2011, the official convention of the National Association of Theater Owners, Tuesday, March 29, 2011, in Las Vegas. (AP Photo/Chris Pizzello)

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Former Sen. Christopher J. Dodd, Connecticut Democrat, is taking over as head of the Motion Picture Association of America, the group announced Tuesday, March 1, 2011. (AP Photo/Manuel Balce Ceneta, File)