Henry Brockman
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In this April 4, 2014 photo, Henry Brockman separates shiso seedlings while working in his greenhouse near Congerville, Ill. His budding produce operation sells by subscription, locally. (AP Photo/The Pantagraph, David Proeb

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In this April 4, 2014 photo, Henry Brockman prepares to transfer shiso seedlings into growth medium while working in his greenhouse near Congerville, Ill. His produce operation sells by subscription, locally. Marketing online and in person has become more important for small farms. Since small farmers compete with large grocery chains, branding and marketing their farm and maintaining relationships with customers is an important part of business. (AP Photo/The Pantagraph, David Proeber)