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Barilla® reimagines pasta with Al Bronzo, its new premium line, Monday, Oct. 10, 2022 in New York. Made with the highest quality durum wheat, Barilla® Al Bronzo is expertly crafted using innovative micro-engraved bronze dies for a robust texture and an extraordinary sauce grip. A class action lawsuit accusing Barilla America Inc. of false advertising was allowed to proceed this week in the U.S. District of Northern California. (Stuart Ramson/AP Images for Barilla USA)

False-advertising lawsuit over Barilla’s claims of being Italian can proceed

By Brad Matthews - The Washington Times Shares

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In particular, Judge Ryu rejected Barilla’s claims surrounding a similar lawsuit against King’s Hawaiian Rolls branding, which revolved around use of words like “aloha,” a pineapple and crown, and the company’s 1950 founding in Hilo, Hawaii.

Barilla false-advertising lawsuit over being Italian can proceed →

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