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The American Red Cross has apologized for a pool safety poster that social media users deemed racist. (American Red Cross)

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Displaced residents of Budge Drive in Jackson, Wyo. register with the American Red Cross on Thursday, April 10, 2014 as geologists study the hillside on East Gros Ventre Butte where the potential for a landslide called for an evacuation the night before. (AP Photo/Jackson Hole News and Guide, Price Chambers)

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Displaced residents of Budge Drive in Jackson, Wyo. register with the American Red Cross on Thursday, April 10, 2014 as geologists study the hillside on East Gros Ventre Butte where the potential for a landslide called for an evacuation the night before. (AP Photo/Jackson Hole News and Guide, Price Chambers)

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Displaced residents of Budge Drive in Jackson, Wyo. register with the American Red Cross on Thursday as geologists study the hillside on East Gros Ventre Butte where the potential for a landslide called for an evacuation the night before. (AP Photo/Jackson Hole News and Guide, Price Chambers)

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In a photo from March, 2014, JoAnn King, an American Red Cross volunteer, shows off part of her collection that’s on display at the Kingman Museum in Battle Creek, Mich. An organization known for sending volunteers on far-flung missions to help others is the focus of a new exhibit at Battle Creek’s natural history museum. On the basement level of Kingman Museum, a collection of items from the long history of the American Red Cross has been cultivated from the Calhoun and Branch County Red Cross chapter and Battle Creek resident JoAnn King. (AP Photo/Battle Creek Enquirer, Andy Fitzpatrick)

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In a photo from March 11, 2014, items from the American Red Cross exhibit at Kingman Museum in Battle Creek, Mich., are displayed. An organization known for sending volunteers on far-flung missions to help others is the focus of a new exhibit at Battle Creek’s natural history museum. On the basement level of Kingman Museum, a collection of items from the long history of the American Red Cross has been cultivated from the Calhoun and Branch County Red Cross chapter and Battle Creek resident JoAnn King. (AP Photo/Battle Creek Enquirer, John Grap)

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This Jan. 29, 2014 photo provided by the American Red Cross shows shows Standing Rock Sioux Tribe Chairman Dave Archambault II, left, Vice Chair Jesse McLaughlin, center, and Black Hills Red Cross Executive Director Richard Smith during a meeting in Standing Rock Reservation tribal office in Fort Yates, N.D. The meeting was to discuss the propane shortage for American Indian tribes in the Dakotas. The federal government has released more money for a program that helps low-income people heat their homes, and nearly $1.3 million is earmarked for American Indian tribes in the Dakotas. Archambault says the additional money might not be enough to deal with a propane crisis on that reservation. (AP Photo/Courtesy of the American Red Cross, Johnelle Leingang)

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Ben Colontonio talks on his cell phone wrapped in a blanket donated by the American Red Cross as a Nor'easter approaches in the wake of Superstorm Sandy, Wednesday, Nov. 7, 2012, in Little Ferry, N.J. (AP Photo/Kathy Willens)

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Volunteers Chris Braitsch, left, Karina Ayubi unload blankets donated by the American Red Cross as a Nor'easter approaches in the wake of Superstorm Sandy, Wednesday, Nov. 7, 2012, in Little Ferry, N.J., a town that was flooded during the storm and where some residents were still without power. (AP Photo/Kathy Willens)

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President Barack Obama, accompanied by American Red Cross President and CEO Gail J. McGovern, gestures while speaking during the his visit to the Disaster Operation Center of the Red Cross National Headquarter to discuss superstorm Sandy, Tuesday, Oct. 30, 2012, in Washington. (AP Photo/Pablo Martinez Monsivais)

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Wendy Harman of the American Red Cross shows Michael Dell of Dell Inc. the capabilities of the social media monitoring center. (Barbara L. Salisbury)

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This computer screen shows the real-time functionality with social media outlets at the American Red Cross' new social media monitoring center in Washington, D.C. (Barbara L. Salisbury)