Wing men: Hooters signs golfers John Daly, John Daly II to endorsement deals

In the least shocking partnership of the year, restaurant Hooters on Tuesday announced it signed famous golfer John Daly and his son, John Daly II, to endorsement deals. 

Daly’s son, nicknamed Little John, is a freshman golfer at the University of Arkansas, meaning his deal is a name, image and likeness partnership with the restaurant that is solely known for their buffalo wings. Little John is Hooters’ first NIL ambassador. 

“Hooters is thrilled to make our long-standing relationship with John official and to enter an exciting new venture with Little John as our first NIL ambassador,” said Bruce Skala, Hooters of America senior vice president of marketing, in a press release. “John’s larger-than-life personality makes him an ideal representative of Hooters’ fun-loving spirit, while Little John will promote our brand to the next generation as one of the next big names in golf.”

John Daly II, the son of PGA pro John Daly, is Hooters’ first NIL ambassador.

“I have seen my father’s great relationship with Hooters over the years, and I am proud to continue my family’s association with this iconic brand.” pic.twitter.com/N6vp9DzI2x

— Front Office Sports (@FOS) April 19, 2022

“Hooters is the ideal place for me to go and unwind after a long day on the course or in the classroom, so I am honored to be chosen as an ambassador for the iconic brand,” Daly II said. “I have seen my father’s great relationship with Hooters over the years, and I am proud to continue my family’s association with this iconic brand.”

The elder Daly’s love of Hooters is well known, but he wasn’t officially partnered with the restaurant — until now. He will wear Hooters apparel and use a Hooters golf bag while playing in PGA Tour Champions tournaments. 

“Can’t express how excited I am to be back with my @Hooters family & having my son beside me on the next generation,” Daly tweeted on Tuesday. “Couldn’t ask for a better relationship & proud to represent the world wide brand!”