ALBUQUERQUE, N.M. (AP) - An Albuquerque brewery says it wants to fight racism with a new beer.
KOB-TV reports La Cumbre Brewing Company will soon be offering “Black is Beautiful,” an imperial stout, with proceeds going to the American Civil Liberties Union of New Mexico.
La Cumbre Brewing Creative Director Cory Campbell says the new beer is going to be dark and rich and malty and roasty.
Campbell says the brewery signed onto a nationwide collaborative project because of the vital message it spreads.
Campbell says the company will brew 15 barrels of “Black is Beautiful.” That comes out to about 3,000 cans.
The move comes as companies and corporations sign on to initiatives to support the Black Lives Matter movement amid criticism over hiring and lack of diversity in management.
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