There is no grander or greater spot for advertising than the upcoming Super Bowl, which draws a massive audience, with audience numbers soaring as high as 114 million — with high price tags to match.
It is not surprising that President Trump has dropped a cool $10 million to take out not one but two slick commercial spots to air during the game on Sunday. Mr. Trump’s campaign released a 30-second preview of the spirited outreach on Thursday. The campaign promotion is titled “Stronger, Safer, More Prosperous” and features footage from the president’s campaign rallies and a melange of patriotic images.
“America wanted change, and change is what they got,” a narrator says.
“The best is yet to come,” Mr. Trump advises towards the end of the spot.
“Just as the Super Bowl crowns the greatest football team, nothing says ’winning’ like President Donald Trump and his stellar record of accomplishment for all Americans,” campaign manager Brad Parscale said in a statement.
Mr. Trump has already got competition for the gridiron audience, though. Democratic presidential hopeful Michael Bloomberg has also bought time on the Super Bowl with a 30-second spot pushing his gun control agenda. He too released a preview of his campaign ad on Thursday.
The 2020 presidential race itself, meanwhile, is expensive for both of them. So far, Mr. Bloomberg spent $287 million for broadcast and online campaign ads, while the Trump campaign has shelled out $53 million according to Kantar/CMAG, an industry source.
• Jennifer Harper can be reached at jharper@washingtontimes.com.
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