By Associated Press - Wednesday, October 2, 2019

SAN FRANCISCO (AP) - Authorities say a man found dead in Santa Cruz County is the owner of a digital marketing company who was abducted from his home this week.

The county’s Sheriff’s Office said in a statement Tuesday that 50-year-old Tushar Atre was “kidnapped during a crime” and last seen getting into a white BMW SUV. The BMW was later located along with a body.

Officials identified the body Wednesday as Atre.



Investigators say they believe the motive for the kidnapping was robbery. No suspects have been identified.

Atre owns a Santa Cruz-based firm called AtreNet Inc. that helps companies design their websites.

Copyright © 2025 The Washington Times, LLC.

Please read our comment policy before commenting.

PIANO END ARTICLE RECO