It is not too common for a cable network to beat the competition across the greater broadcast market. Fox News Channel, however, did just that Monday night during their coverage of President Trump’s nomination of Judge Brett Kavanaugh to the Supreme Court.
Fox News was the most-watched network of all during the prime-time announcement, according to Nielsen Media Research data. The Fox coverage drew 6.6 million viewers, compared to ABC, which garnered 5 million, NBC with 4.8 million and CBS with 3.4 million.
Over on the cable side, MSNBC’s coverage attracted 2 million while CNN drew 1.5 million.
On social media, Fox News also ruled the roost, According to Socialbakers, a social media marketing platform, Fox News generated more Facebook interactions on Supreme Court-related posts on Monday than their rival news competition combined.
The breaking news of Mr. Trump’s nomination of Judge Brett Kavanaugh generated nearly seven times more interactions than CNN, the closest news competitor. Fox News was also the most engaged news brand on social media including Facebook, Twitter and Instagram combined, the analysis said.
• Jennifer Harper can be reached at jharper@washingtontimes.com.
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