Congratulations to my friends at the American Renewal Project, Victory Enterprises, and Murphy Nasica & Associates for winning two Pollie Awards for their campaign work during the 2016 election cycle.
A Pollie Award? What is that?
The American Association of Political Consultants awards the Pollies and describes them as:
“…the most prized and sought-after awards in the political communications and public affairs industries. Every entry – whether submitted by a large consulting company or an individual consultant – is considered equal in competing for honors of excellence. A blind jury of professional peers selects AAPC award winners.
Esquire magazine has dubbed the Pollies “…the Oscars of political advertising.”
So it was with great excitement that I read how my friends won not one, but two Awards:
On the heels of record turnout by Christian evangelical voters in the 2016 national election, the American Renewal Project has been awarded two 2017 “Pollie” awards by the American Association of Political Consultants, in a ceremony called the “Oscars of political advertising.”
In 2016, national exit poll analysis revealed that evangelicals made up 20% of the electorate in Florida; 34% in Iowa; 36% in Missouri; 37% in North Carolina; and, 33% in Ohio – a turnout surge far beyond that predicted for the turbulent election.
Founded in 2005, the American Renewal Project (ARP) is a national organization dedicated to helping Christian people engage in community life.
National political consulting firms, Murphy Nasica & Associates (MNA) and Victory Enterprises, who had joined forces to help the American Renewal Project reach their goal of setting records for evangelical turnout, each earned a “Pollie.”
The Murphy Nasica & Associates team of Matthew Brownfield and Dr. Ross Hunt won their award for “Best GOTV Field Program” for their nationwide grassroots effort. Victory Enterprises and their team of Dave Hageman and Steve Michael won the award for “GOTV Direct Mail” for a Missouri state voter guide.
In 2016, ARP moved with unprecedented speed to produce a full mobilization effort that incorporated every tool and tactic available in modern advertising to achieve its objective. Operating across six states (Florida, North Carolina, Virginia, Iowa, Missouri, and Ohio), in just 65 days, the 130-person effort contacted 1.3 million households and conducted 461,398 live conversations.
Congratulations, and keep up the good work!
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