Cinnabon decided to pay tribute to Carrie Fisher on the day of her death. Then had second thoughts.
In a light-hearted tribute, the mall-fixture chain of sticky baked goods, tweeted “RIP Carrie Fisher, you’ll always have the best buns in the galaxy.”
Cinnabon accompanied the tweet with picture of Miss Fisher as Princess Leia, only with her character’s iconic black side hair-buns replaced with the pattern of a cinnamon roll.
Cinnabon deleted the tweet after less than an hour, apparently because some Twitter uses thought it was in poor taste so soon after the actress’s death.
“Our hearts are already broken. We don’t need to further clog our arteries with @Cinnabon #poorertastethanyourproduct,” complained tweeter Kyle Summerville.
“Never, never use a death to promote your brand. Poor taste,” tweeted Paul Henning.
Others took a different view, screen-saving the tweet and even taking Cinnabon to task for deleting it.
“Genuinely a great tweet by Cinnabon and someone will get fired bc of it. Liberal millennials are softer than a fresh cinnamon roll,” snarked tweeter JWK.
And conservative author Gabriel Malor lamented, “Dammit, @Cinnabon deleted it. For posterity’s sake. Never apologize for a joke.”
“I suspect, although we’ll never know, that Fisher would have appreciated this. Because why not?” he tweeted.
Added Daily Caller columnist Jim Treacher, while showing a screenshot of Cinnabon’s deleted tweet: “Carrie Fisher spent her whole life not giving a single f—k. You want to tell me she would’ve been offended by THIS?”
Cinnabon had used the image before, tweeting the image on May 4, with the hashtag “#MayThe4thBeWithYou.” In that tweet marking the annual Star Wars Day, the chain tweeted “Here’s to the princess with the second-best rolls in the galaxy.”
• Victor Morton can be reached at vmorton@washingtontimes.com.
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