PTC raps Super Bowl ad for using ‘naked’ model

A hamburger chain’s Super Bowl ad that uses a voluptuous ’naked’ model is too racy for family viewing, says a watchdog group.

“A family of three or more will buy more burgers than a single ’young, hungry guy,’ ” said the Parents Television Council, which monitors broadcasts for salacious material, especially when aired for audiences that includes children.

According to Adweek, which has posted the ad, Carl’s Jr. is using model Charlotte McKinney in its Super Bowl ads for viewers on the West Coast, where the hamburger chain is popular.

The 21-year-old blonde model appears to be walking “au naturel” through a market, startling men and — like the “Austin Powers” movies — having people strategically place tomatoes and cantaloupes in front of the camera to cover her private parts as she walks by.

As the camera pulls back, Ms. McKinney is shown wearing a top and bottom as she proceeds to bite into an enormous hamburger that is billed as “all natural,” without added hormones, steroids or antibiotics.

AdWeek said Ms. McKinney has been described as the “next” Kate Upton.

Ms. McKinney told Esquire magazine that she wore a “nude bra and underwear all day” until it was time to put on the bikini top and shorts.

Carl’s Jr. has used celebrities in its ads before, including model Heidi Klum as a “Mrs. Robinson” character, and Paris Hilton washing a car so a burger could be described as “That’s hot.”

Ads like these recently landed CKE Restaurants, the parent company of Carl’s Jr. and Hardee’s, as one of National Center on Sexual Exploitation’s “dirty dozen.”

The center urged the restaurant company to change its policies of using salacious messaging and explicit images of women to sell its products.