KANSAS CITY, Mo. (AP) - H&R Block has stopped handing out real dollar bills bearing stickers with its 2014 tax season marketing message.
The Kansas City-based tax preparation company kicked off an ad campaign Jan. 17 by handing out dollar bills with a sticker pasted across the front saying: “Americans who did their own taxes last year left a billion dollars behind. Get your billion back, America.” The ad also included a toll-free phone number, Web address and a disclaimer that not everyone gets a tax refund.
A federal law, however, prohibits attaching advertisements to money.
H&R Block spokesman Gene King told The Kansas City Star (https://bit.ly/1hwE1Z5) that the campaign has stopped, but the company continues to hand out dollar bills separate from other marketing materials. King didn’t say why H&R Block changed its plans.
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Information from: The Kansas City Star, https://www.kcstar.com
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