The Rosenthal Automotive Organization just announced the grand opening of its newest dealership, FIAT of Alexandria. “The move was a natural for us”, noted the president of Rosenthal Automotive, Donald Bavely. “Since we already have a Chrysler dealership, a brand we truly believe it, and since Fiat announced their merger with Chrysler, it only seemed logical for us to apply for the FIAT franchise.”
The FIAT dealership is now open next door to another dealership, that’s almost as new. “We recently celebrated the opening of BMW of Alexandria (formerly BMW of Arlington), and now that FIAT is here, we’re planning another grand opening event just as great.” said Bavely. “We are excited about introducing people to the new Fiat 500 series of vehicles, as well as to our beautiful dealership our Italian inspired studio, our state-of-the-art service facilities and our very knowledgeable and friendly sales staff.”
The 500, or “Cinquecento” as it’s known around the world, is a colorful, sporty import with impressive gas mileage ranging from up to 30 mpg. city and up to 38 mpg. highway when equipped with the manual transmission (27/34 with the automatic). “The 500 is truly unique to the DC area market.” remarked V. Bui, the dealer’s senior manager. “No other car offers its combination of Italian style, modern technology, excellent fuel efficiency and affordable price.” The Fiat 500 is equipped with the award winning 1.4 L in-line four-cylinder, 16-valve MultiAir Engine. Its sophisticated technology delivers an increase in power of up to 10% while simultaneously reducing fuel consumption and CO2 emissions by up to 10%.
It was recognized as “the single most innovative engine technology of the year” by the International Engine of the Year awards panel, and as the “Best of What’s New” by Popular Science Magazine. While the Fiat 500 clearly shows its Italian heritage in design and function, it has been manufactured to meet and exceed the strict standards for American automobiles in terms of safety and performance. It comes with seven air bags, Four-Wheel Disc Antilock Braking System, All Speed Traction Control and Electronic Stability Control as standard equipment. It also comes in 14 different colors, along with a variety of interior color combinations, plus a wide assortment of options and accessories that will enable customers to customize and individualized their vehicles to their heart’s content.
Currently, the dealership is selling five variations of the FIAT 500 model: Pop, Sport, Lounge, Pop Convertible and Lounge Convertible. Fiat of Alexandria is located at 5631 Edsall Rd, near the Van Dorn Metro station, and brings the Rosenthal Automotive Organization’s dealership total to 17, with legacy brands of Audi, Acura, BMW, Chrysler, Honda, Jaguar, Jeep, Land Rover, Mazda, Porsche, Volvo and Volkswagen.
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