Jake Welch looks at a spreadsheet on his computer Wednesday, Aug. 2, 2023, in Salt Lake City. The 36-year-old brand director for an advertising firm calculates the cost-per-wear of his wardrobe by highlighting 200 items in a spreadsheet — excluding underwear and socks — and meticulously listing the price he paid for each of them as well as how many times he's worn it. (AP Photo/Rick Bowmer)
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