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FILE - In this July 9, 2009, file photo, musician Dave Carroll, of the pop-folk band Sons Of Maxwell, holds his repaired Taylor guitar in Halifax, Nova Scotia. Carroll become an internet sensation after posting a revenge song about airline customer service on YouTube with his song "United Breaks Guitars." Carroll's guitar sustained serious damage while traveling on United to a performance in the United States. The United fiasco where a passenger was dragged off a United Express flight on Sunday, April 9, 2017, is just the latest example of bad behavior by a company or its employees called out by witnesses with a smartphone. As smartphone cameras and social media have shifted power to consumers, they are forcing companies to be more nimble in handling matters they might have tried to sweep under the rug before. (Andrew Vaughan/The Canadian Press via AP, File)

FILE - In this July 9, 2009, file photo, musician Dave Carroll, of the pop-folk band Sons Of Maxwell, holds his repaired Taylor guitar in Halifax, Nova Scotia. Carroll become an internet sensation after posting a revenge song about airline customer service on YouTube with his song "United Breaks Guitars." Carroll's guitar sustained serious damage while traveling on United to a performance in the United States. The United fiasco where a passenger was dragged off a United Express flight on Sunday, April 9, 2017, is just the latest example of bad behavior by a company or its employees called out by witnesses with a smartphone. As smartphone cameras and social media have shifted power to consumers, they are forcing companies to be more nimble in handling matters they might have tried to sweep under the rug before. (Andrew Vaughan/The Canadian Press via AP, File)

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