Barbie-themed merchandise is displayed in a special section at Bloomingdale's, in New York, Thursday, July 20, 2023. According to the fashion company LYST, the "Barbiecore" trend began after pictures of a pink-clad Margot Robbie surfaced online in June 2022, a year before the actor's "Barbie" movie came out and toy maker Mattel launched its own marketing blitz to promote the color. (AP Photo/Richard Drew) **FILE**
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