In this May 18, 1971 file photo, political consultant Roger Ailes, who died last week, is shown in his office in New York. From communications guru and TV producer to Chairman-CEO of Fox News Channel, Ailes' used a "fair and balanced" branding approach, targeted at viewers who believed other cable-news networks, and maybe even the media overall, displayed a liberal tilt from which Fox News delivered them with "unvarnished truth." Associated Press photo
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