Starbucks ignores coffee rivals

Carleton Bryant The Washington Times - December 11, 2008, 07:01AM

Starbucks is shrugging off its coffee competitors, most notably by ignoring a McDonald’s billboard for espresso within sight of Starbucks’ headquarters in Seattle, the Seattle Post-Intelligencer is reporting.

The billboard reads: “Four bucks Is dumb. Now serving espresso.”

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Four bucks is dumb, but it might be the norm if a coffee shortage materializes next year. Then, four bucks for a shot of espresso — perhaps mainlined into an artery — will seem reasonable.

I like coffee and I like my money. I like to buy coffee and keep as much of my money as I can. That’s just me. They call me “cheap.” Yeah, cheap like a fox.

About the Author

Carleton Bryant

Carleton Bryant is a senior editor at The Washington Times, where he oversees the National and Metropolitan desks. He also serves as the newsroom’s internship coordinator. He has served as an assistant managing editor; a National, Metropolitan and Features desk editor; an assistant National desk editor; and a reporter on the National and Metro desks.

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Starbucks ignores coffee rivals

About the Author

Carleton Bryant

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